Sequential IT Investment: Can the Risk of IT Implementation Failure Be Your Friend?

• Vidyanand Choudhary

  Vidyanand Choudhary

  [email protected]

  Paul Merage School of Business, University of California, Irvine, Irvine, California 92697;

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  ,
• Mingdi Xin

  Mingdi Xin

  [email protected]

  https://orcid.org/0000-0001-6905-0151

  Paul Merage School of Business, University of California, Irvine, Irvine, California 92697;

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  ,
• Zhe Zhang

  Zhe Zhang

  [email protected]

  https://orcid.org/0000-0003-0926-8807

  Naveen Jindal School of Management, The University of Texas at Dallas, Richardson, Texas 75080

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