Could Gamification Designs Enhance Online Learning Through Personalization? Lessons from a Field Experiment
- Alvin Chung Man Leung ,
Alvin Chung Man Leung
[email protected]https://orcid.org/0000-0001-8961-8357
Department of Information Systems, College of Business, City University of Hong Kong, Hong Kong;
- Radhika Santhanam ,
Radhika Santhanam
[email protected]https://orcid.org/0000-0002-1365-6071
Division of MIS, Price College of Business, University of Oklahoma, Norman, Oklahoma 73019
- Ron Chi-Wai Kwok,
Ron Chi-Wai Kwok
[email protected]Department of Information Systems, College of Business, City University of Hong Kong, Hong Kong;
- Wei Thoo Yue
Wei Thoo Yue
[email protected]https://orcid.org/0000-0002-1344-153X
Department of Information Systems, College of Business, City University of Hong Kong, Hong Kong;
Alvin Chung Man Leung
[email protected]https://orcid.org/0000-0001-8961-8357
Department of Information Systems, College of Business, City University of Hong Kong, Hong Kong;
Radhika Santhanam
[email protected]https://orcid.org/0000-0002-1365-6071
Division of MIS, Price College of Business, University of Oklahoma, Norman, Oklahoma 73019
Ron Chi-Wai Kwok
[email protected]Department of Information Systems, College of Business, City University of Hong Kong, Hong Kong;
Wei Thoo Yue
[email protected]https://orcid.org/0000-0002-1344-153X
Department of Information Systems, College of Business, City University of Hong Kong, Hong Kong;
