Moving Consumers from Free to Fee in Platform-Based Markets: An Empirical Study of Multiplayer Online Battle Arena Games
- Le Wang ,
Le Wang
[email protected]https://orcid.org/0000-0003-0327-7315
School of Management, Xi’an Jiaotong University, Xi'an 710049, China;
- Paul Benjamin Lowry ,
Paul Benjamin Lowry
[email protected]https://orcid.org/0000-0002-0187-5808
Business Information Technology, Pamplin College of Business, Virginia Tech, Blacksburg, Virginia 24061;
- Xin (Robert) Luo ,
Xin (Robert) Luo
[email protected]https://orcid.org/0000-0003-0122-7293
Department of Marketing, Information Systems, Information Assurance, and Operations Management, Robert O. Anderson School of Management, The University of New Mexico, Albuquerque, New Mexico 87106
- Han Li
Han Li
[email protected]https://orcid.org/0000-0003-2842-1715
Department of Marketing, Information Systems, Information Assurance, and Operations Management, Robert O. Anderson School of Management, The University of New Mexico, Albuquerque, New Mexico 87106
Le Wang
[email protected]https://orcid.org/0000-0003-0327-7315
School of Management, Xi’an Jiaotong University, Xi'an 710049, China;
Paul Benjamin Lowry
[email protected]https://orcid.org/0000-0002-0187-5808
Business Information Technology, Pamplin College of Business, Virginia Tech, Blacksburg, Virginia 24061;
Xin (Robert) Luo
[email protected]https://orcid.org/0000-0003-0122-7293
Department of Marketing, Information Systems, Information Assurance, and Operations Management, Robert O. Anderson School of Management, The University of New Mexico, Albuquerque, New Mexico 87106
Han Li
[email protected]https://orcid.org/0000-0003-2842-1715
Department of Marketing, Information Systems, Information Assurance, and Operations Management, Robert O. Anderson School of Management, The University of New Mexico, Albuquerque, New Mexico 87106
