Social Sharing, Public Perception, and Brand Competition in a Horizontally Differentiated Market
Published Online:20 May 2022https://doi.org/10.1287/isre.2022.1132
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Volume 34, Issue 2
June 2023
Pages iii-vii, 399-810, C2
Article Information
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- Received:August 11, 2019
- Accepted:March 25, 2022
- Published Online:May 20, 2022
Copyright © 2022, INFORMS
Cite as
Zheyin (Jane) Gu, Xinxin Li (2022) Social Sharing, Public Perception, and Brand Competition in a Horizontally Differentiated Market. Information Systems Research 34(2):553-569.
https://doi.org/10.1287/isre.2022.1132
Keywords
The authors thank the Senior Editor, the Associate Editor, and three anonymous reviewers for their constructive comments throughout the review process. They also thank the participants at the Conference on Information Systems and Technology (CIST) 2017, INFORMS Marketing Science Conference 2018, and research seminars at the University of British Columbia and Boston College for their helpful suggestions.
