Artificial Intelligence (AI) Assistant in Online Shopping: A Randomized Field Experiment on a Livestream Selling Platform
- Lingli Wang,
Lingli Wang
[email protected]School of Information, Renmin University of China, Beijing 100872, China
- Ni Huang ,
Ni Huang
[email protected]https://orcid.org/0000-0003-3416-513X
Miami Herbert Business School, University of Miami, Coral Gables, Florida 33143
- Yumei He ,
Corresponding Author
Yumei He
[email protected]https://orcid.org/0000-0002-8853-508X
A. B. Freeman School of Business, Tulane University, New Orleans, Louisiana 70118
- De Liu ,
De Liu
[email protected]https://orcid.org/0000-0002-9430-9732
Carlson School of Management, University of Minnesota, Minneapolis, Minnesota 55455
- Xunhua Guo,
Xunhua Guo
[email protected]China Retail Center, School of Economics and Management, Tshinghua University, Beijing 100084, China
- Yan Sun,
- Guoqing Chen
Guoqing Chen
[email protected]School of Economics and Management, Tsinghua University, Beijing 100084, China
Lingli Wang
[email protected]School of Information, Renmin University of China, Beijing 100872, China
Ni Huang
[email protected]https://orcid.org/0000-0003-3416-513X
Miami Herbert Business School, University of Miami, Coral Gables, Florida 33143
Corresponding Author
Yumei He
[email protected]https://orcid.org/0000-0002-8853-508X
A. B. Freeman School of Business, Tulane University, New Orleans, Louisiana 70118
De Liu
[email protected]https://orcid.org/0000-0002-9430-9732
Carlson School of Management, University of Minnesota, Minneapolis, Minnesota 55455
Xunhua Guo
[email protected]China Retail Center, School of Economics and Management, Tshinghua University, Beijing 100084, China
Guoqing Chen
[email protected]School of Economics and Management, Tsinghua University, Beijing 100084, China
