Should Ad Exchanges Subsidize Advertisers to Acquire Targeting Data?
- Wangsheng Zhu ,
Wangsheng Zhu
[email protected]https://orcid.org/0000-0002-4478-659X
Department of Information Systems, Business Statistics, and Operations Management, School of Business and Management, Hong Kong University of Science and Technology, Hong Kong
- Shaojie Tang,
Shaojie Tang
[email protected]Center for AI Business Innovation, Department of Management Science and Systems, University at Buffalo, Buffalo, New York 14260
- Vijay Mookerjee
Corresponding Author
Vijay Mookerjee
[email protected]https://orcid.org/0000-0001-5583-3585
Naveen Jindal School of Management, The University of Texas at Dallas, Richardson, Texas 75080
Wangsheng Zhu
[email protected]https://orcid.org/0000-0002-4478-659X
Department of Information Systems, Business Statistics, and Operations Management, School of Business and Management, Hong Kong University of Science and Technology, Hong Kong
Shaojie Tang
[email protected]Center for AI Business Innovation, Department of Management Science and Systems, University at Buffalo, Buffalo, New York 14260
Corresponding Author
Vijay Mookerjee
[email protected]https://orcid.org/0000-0001-5583-3585
Naveen Jindal School of Management, The University of Texas at Dallas, Richardson, Texas 75080
