Mitigating Privacy Tension: The Role of Active Privacy Transparency in Privacy Granting, Trust Decline, and Negative Word-of-Mouth

• Da Ma

  Da Ma

  [email protected]

  http://orcid.org/0000-0003-3070-4116

  Zhejiang University, management, Hangzhou, 310058, China

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  ,
• Matthew James Hashim

  Matthew James Hashim

  [email protected]

  http://orcid.org/0000-0003-1718-7484

  University of Arizona, Eller College of Management, Tucson, Arizona, United States

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• Qiuzhen Wang

  Corresponding Author

  Qiuzhen Wang

  [email protected]

  http://orcid.org/0000-0003-1618-8928

  Zhejiang University, Management School, Hangzhou, Zhejiang, China

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