The Effects of the FTC Policy and Affiliation Disclosures on Product Review Video Engagement: Evidence from YouTube
Published Online:10 Dec 2025https://doi.org/10.1287/isre.2023.0158
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- Received:March 14, 2023
- Accepted:November 02, 2025
- Published Online:December 10, 2025
Copyright © 2025, INFORMS
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Jingwen Zhang, Stephanie Lee, Yong Tan (2025) The Effects of the FTC Policy and Affiliation Disclosures on Product Review Video Engagement: Evidence from YouTube. Information Systems Research 0(0).
https://doi.org/10.1287/isre.2023.0158
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The authors are grateful to Senior Editor Bin Gu, Associate Editor Xitong Li, and the anonymous reviewers for their insightful and constructive comments and suggestions. The authors also thank participants at the Conference on Information Systems and Technology (2022) and the INFORMS Annual Meeting (2022) for their helpful feedback.
