Win by Hook or Crook? Self-Injecting Favorable Online Reviews to Fight Adjacent Rivals
- Le Wang ,
Le Wang
[email protected]https://orcid.org/0000-0003-0327-7315
School of Economics and Finance, Xi’an Jiaotong University, Xi’An 710049, China; and Key Laboratory of E-commerce and E-government of Shaanxi Province, Xi’An 710049, China
- Xin (Robert) Luo ,
Corresponding Author
Xin (Robert) Luo
[email protected]https://orcid.org/0000-0003-0122-7293
Anderson School of Management, University of New Mexico, Albuquerque, New Mexico 87106
- Liangfei Qiu ,
Liangfei Qiu
[email protected]https://orcid.org/0000-0002-8771-9389
Warrington College of Business, University of Florida, Gainesville, Florida 32611
- Feng Xu,
Feng Xu
[email protected]College of Business, University of Michigan-Dearborn, Dearborn, Michigan 48126
- Xueying Cui
Xueying Cui
[email protected]https://orcid.org/0000-0002-6227-0001
School of Economics and Finance, Xi’an Jiaotong University, Xi’An 710049, China
Le Wang
[email protected]https://orcid.org/0000-0003-0327-7315
School of Economics and Finance, Xi’an Jiaotong University, Xi’An 710049, China; and Key Laboratory of E-commerce and E-government of Shaanxi Province, Xi’An 710049, China
Corresponding Author
Xin (Robert) Luo
[email protected]https://orcid.org/0000-0003-0122-7293
Anderson School of Management, University of New Mexico, Albuquerque, New Mexico 87106
Liangfei Qiu
[email protected]https://orcid.org/0000-0002-8771-9389
Warrington College of Business, University of Florida, Gainesville, Florida 32611
Feng Xu
[email protected]College of Business, University of Michigan-Dearborn, Dearborn, Michigan 48126
Xueying Cui
[email protected]https://orcid.org/0000-0002-6227-0001
School of Economics and Finance, Xi’an Jiaotong University, Xi’An 710049, China

