Win by Hook or Crook? Self-Injecting Favorable Online Reviews to Fight Adjacent Rivals

• Le Wang

  Le Wang

  [email protected]

  https://orcid.org/0000-0003-0327-7315

  School of Economics and Finance, Xi’an Jiaotong University, Xi’An 710049, China; and Key Laboratory of E-commerce and E-government of Shaanxi Province, Xi’An 710049, China

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  ,
• Xin (Robert) Luo

  Corresponding Author

  Xin (Robert) Luo

  [email protected]

  https://orcid.org/0000-0003-0122-7293

  Anderson School of Management, University of New Mexico, Albuquerque, New Mexico 87106

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  ,
• Liangfei Qiu

  Liangfei Qiu

  [email protected]

  https://orcid.org/0000-0002-8771-9389

  Warrington College of Business, University of Florida, Gainesville, Florida 32611

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  ,
• Feng Xu

  Feng Xu

  [email protected]

  College of Business, University of Michigan-Dearborn, Dearborn, Michigan 48126

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  ,
• Xueying Cui

  Xueying Cui

  [email protected]

  https://orcid.org/0000-0002-6227-0001

  School of Economics and Finance, Xi’an Jiaotong University, Xi’An 710049, China

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