Unveiling the Cost of Free: How an Ad-Sponsored Model Affects Serialized Digital Content Creation

• Kaiyu Zhang

  Kaiyu Zhang

  [email protected]

  https://orcid.org/0009-0005-1948-584X

  Warrington College of Business, University of Florida, Gainesville, Florida 32611

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• Qili Wang

  Qili Wang

  [email protected]

  https://orcid.org/0000-0002-9080-5034

  Warrington College of Business, University of Florida, Gainesville, Florida 32611

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  ,
• Liangfei Qiu

  Liangfei Qiu

  [email protected]

  https://orcid.org/0000-0002-8771-9389

  Warrington College of Business, University of Florida, Gainesville, Florida 32611

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  ,
• Nan Wang

  Corresponding Author

  Nan Wang

  [email protected]

  https://orcid.org/0000-0002-2867-0298

  Business School, Beijing Technology and Business University, Beijing 100048, China

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