The Illusion of Authenticity in Online Reviews: Truth Bias and the Role of Valence

• Dezhi Yin

  Dezhi Yin

  [email protected]

  https://orcid.org/0000-0003-1107-3232

  Muma College of Business, University of South Florida, Tampa, Florida 33620

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  ,
• Samuel D. Bond

  Samuel D. Bond

  [email protected]

  https://orcid.org/0000-0002-0457-3290

  Scheller College of Business, Georgia Institute of Technology, Atlanta, Georgia 30308

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  ,
• Han Zhang

  Corresponding Author

  Han Zhang

  [email protected]

  https://orcid.org/0000-0002-6258-2486

  Scheller College of Business, Georgia Institute of Technology, Atlanta, Georgia 30308; and School of Business, Hong Kong Baptist University, Hong Kong, China

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