Counter-orchestration in Platform Ecosystems: How Complementors Forced Apple to Change Platform Rules

The authors thank senior editor Eivor Oborn and associate editor Ning Su, as well as three anonymous reviewers, for their constructive guidance throughout the review process. The authors also thank the participants of the First Euro-IS Workshop, the HEC-ESSEC-INSEAD Management Seminar, ESSEC’s “Yes, We Qual” group, the ESSEC internal brownbag, research seminars at IESEG, the University of Passau, and Nova Business School, and Veronika Korom for their valuable feedback on earlier versions of this paper.