When Images Backfire: The Effect of Customer-Generated Images on Product Rating Dynamics

• Yue Guan

  Yue Guan

  [email protected]

  https://orcid.org/0000-0002-9979-5901

  School of Economics and Management, Communication University of China, Beijing 100024, China;

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• Yong Tan

  Yong Tan

  [email protected]

  https://orcid.org/0000-0001-8087-3423

  Michael G. Foster School of Business, University of Washington, Seattle, Washington 98195;

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• Qiang Wei

  Corresponding Author

  Qiang Wei

  [email protected]

  https://orcid.org/0000-0002-8397-7129

  School of Economics and Management, Tsinghua University, Beijing 100084, China

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• Guoqing Chen

  Guoqing Chen

  [email protected]

  https://orcid.org/0000-0001-7386-1133

  School of Economics and Management, Tsinghua University, Beijing 100084, China

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