All External Reference Prices Are Not the Same: How Magnitude, Source, and Fairness Shape Payment for Digital Goods

• Geneviève Bassellier

  Geneviève Bassellier

  [email protected]

  https://orcid.org/0000-0002-4437-9337

  Desautels Faculty of Management, McGill University, Montreal, Quebec H4A 1G5, Canada;

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  ,
• Jui Ramaprasad

  Corresponding Author

  Jui Ramaprasad

  [email protected]

  https://orcid.org/0000-0001-7339-7457

  Robert H. Smith School of Business, University of Maryland, College Park, Maryland 20742

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