When Is More Merrier? A Cloud-Based Architecture to Procure Impressions from Multiple Ad Exchanges

• Leila Hosseini

  Leila Hosseini

  [email protected]

  Department of Decision & Information Sciences, C.T. Bauer College of Business, University of Houston, Houston, Texas 77204;

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  ,
• Shaojie Tang

  Shaojie Tang

  [email protected]

  https://orcid.org/0000-0001-9261-5210

  Department of Information Systems, The University of Texas at Dallas, Richardson, Texas 75080

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• Vijay Mookerjee

  Corresponding Author

  Vijay Mookerjee

  [email protected]

  https://orcid.org/0000-0001-5583-3585

  Department of Information Systems, The University of Texas at Dallas, Richardson, Texas 75080

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