An Investigation of p-Hacking in E-Commerce A/B Testing
Published Online:30 Jan 2025https://doi.org/10.1287/isre.2024.0872
Volume 36, Issue 3
September 2025
Pages iv-xii, 1269-1947, iii
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- Received:February 01, 2024
- Accepted:September 22, 2024
- Published Online:January 30, 2025
Copyright © 2025, INFORMS
Cite as
Alex P. Miller, Kartik Hosanagar (2025) An Investigation of p-Hacking in E-Commerce A/B Testing. Information Systems Research 36(3):1691-1717.
https://doi.org/10.1287/isre.2024.0872
Keywords
The authors thank the editors and anonymous review team. The authors also thank participants and discussants at the Conference on Digital Experimentation, the Workshop on Information Systems and Economics, and the Conference on Information Systems and Technologies.
