Campaigns That Click: Unleashing the Power of Push Notifications on Mobile Apps

• Zhuping Liu

  Zhuping Liu

  [email protected]

  http://orcid.org/0000-0001-5200-6963

  Baruch College Zicklin School of Business, Marketing and International Business, New York, New York, United States

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  ,
• Bicheng Yang

  Bicheng Yang

  [email protected]

  http://orcid.org/0000-0002-3441-8750

  The Hong Kong Polytechnic University Faculty of Business, management and marketing, Hong Kong, Hong Kong

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  ,
• Subodha Kumar

  Corresponding Author

  Subodha Kumar

  [email protected]

  http://orcid.org/0000-0002-4401-7950

  Temple University, Supply Chain, Information Systems, Marketing, and Statistics, Philadelphia, Pennsylvania, United States

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