Agency Configurations in Generative AI Ideation: How Textual and Visual Idea Concretizations Shape Idea Creativity and Ideator Effort
- Philipp Gordetzki ,
Philipp Gordetzki
[email protected]https://orcid.org/0009-0009-7460-8936
Institute for Information Systems and Digital Business, University of St. Gallen, 9000 St. Gallen, Switzerland
- Ivo Blohm ,
Corresponding Author
Ivo Blohm
[email protected]https://orcid.org/0000-0003-2422-5952
Institute for Information Systems and Digital Business, University of St. Gallen, 9000 St. Gallen, Switzerland
- Melanie Clegg ,
Melanie Clegg
[email protected]https://orcid.org/0000-0003-0767-5046
Faculty of Business and Economics, Department of Marketing, University of Lausanne, 1015 Lausanne, Switzerland
- Felix Schakols,
Felix Schakols
[email protected]Institute for Marketing and Customer Insight, University of St. Gallen, 9000 St. Gallen, Switzerland
- Reto Hofstetter
Reto Hofstetter
[email protected]https://orcid.org/0000-0002-6048-3927
Institute for Marketing and Customer Insight, University of St. Gallen, 9000 St. Gallen, Switzerland
Philipp Gordetzki
[email protected]https://orcid.org/0009-0009-7460-8936
Institute for Information Systems and Digital Business, University of St. Gallen, 9000 St. Gallen, Switzerland
Corresponding Author
Ivo Blohm
[email protected]https://orcid.org/0000-0003-2422-5952
Institute for Information Systems and Digital Business, University of St. Gallen, 9000 St. Gallen, Switzerland
Melanie Clegg
[email protected]https://orcid.org/0000-0003-0767-5046
Faculty of Business and Economics, Department of Marketing, University of Lausanne, 1015 Lausanne, Switzerland
Felix Schakols
[email protected]Institute for Marketing and Customer Insight, University of St. Gallen, 9000 St. Gallen, Switzerland
Reto Hofstetter
[email protected]https://orcid.org/0000-0002-6048-3927
Institute for Marketing and Customer Insight, University of St. Gallen, 9000 St. Gallen, Switzerland
