Analyzing Consumer Footprints on E-Commerce Platforms: A Multichannel Sequential Search Model with Reference Price
- Hao Zhang ,
Hao Zhang
[email protected]https://orcid.org/0000-0001-9134-5597
College of Management and Economics, Tianjin University, Tianjin 300072, China
- Zhiling Guo ,
Zhiling Guo
[email protected]https://orcid.org/0000-0002-9058-4710
G. Brint Ryan College of Business, University of North Texas, Denton, Texas 76203
- Junming Liu ,
Corresponding Author
Junming Liu
[email protected]https://orcid.org/0000-0002-9301-0894
Department of Information Systems, City University of Hong Kong, Hong Kong SAR, China; and City University of Hong Kong Shenzhen Research Institute, Shenzhen 518057, China
- Mingzheng Wang
Mingzheng Wang
[email protected]https://orcid.org/0000-0002-3756-3603
School of Management, Zhejiang University, Hangzhou 310058, China
Hao Zhang
[email protected]https://orcid.org/0000-0001-9134-5597
College of Management and Economics, Tianjin University, Tianjin 300072, China
Zhiling Guo
[email protected]https://orcid.org/0000-0002-9058-4710
G. Brint Ryan College of Business, University of North Texas, Denton, Texas 76203
Corresponding Author
Junming Liu
[email protected]https://orcid.org/0000-0002-9301-0894
Department of Information Systems, City University of Hong Kong, Hong Kong SAR, China; and City University of Hong Kong Shenzhen Research Institute, Shenzhen 518057, China
Mingzheng Wang
[email protected]https://orcid.org/0000-0002-3756-3603
School of Management, Zhejiang University, Hangzhou 310058, China
