Priming in Search: A Large-Scale Field Experiment on the Impact of Popular Search Genres in Mobile Shopping

• Shuang Zheng

  Shuang Zheng

  [email protected]

  https://orcid.org/0009-0008-9309-5411

  School of Business, Renmin University of China, Beijing 100872, China; and Search and Recommendation Department, Meituan, Beijing 100102, China

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• Siliang (Jack) Tong

  Siliang (Jack) Tong

  [email protected]

  https://orcid.org/0000-0002-1730-1075

  Nanyang Business School, Nanyang Technological University, Singapore 639956

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• Sihan Fang

  Corresponding Author

  Sihan Fang

  [email protected]

  https://orcid.org/0000-0001-7133-8154

  Antai College of Economics and Management, Shanghai Jiao Tong University, Shanghai 200030, China

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• Anandasivam Gopal

  Anandasivam Gopal

  [email protected]

  https://orcid.org/0000-0001-9270-5961

  Nanyang Business School, Nanyang Technological University, Singapore 639956

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• Xianneng Li

  Corresponding Author

  Xianneng Li

  [email protected]

  School of Economics and Management, Dalian University of Technology, Dalian 116024, China

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• Qiancheng Jiang

  Qiancheng Jiang

  [email protected]

  Search and Recommendation Department, Meituan, Beijing 100102, China

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