Ecosystem Competition: Platforms, Subsidiary Markets and Multihoming in the Videogames Industry

Ramnath K. Chellappa
Ramnath K. Chellappa
[email protected]
https://orcid.org/0000-0001-9522-8849
Goizueta Business School, Emory University, Atlanta, Georgia 30322
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Rajiv Mukherjee
Corresponding Author
Rajiv Mukherjee
[email protected]
https://orcid.org/0000-0002-8602-5983
Mays Business School, Texas A&M University, College Station, Texas 77843
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Ramnath K. Chellappa

Ramnath K. Chellappa

[email protected]

https://orcid.org/0000-0001-9522-8849

Goizueta Business School, Emory University, Atlanta, Georgia 30322

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,

Rajiv Mukherjee

Corresponding Author

Rajiv Mukherjee

[email protected]

https://orcid.org/0000-0002-8602-5983

Mays Business School, Texas A&M University, College Station, Texas 77843

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Published Online:1 Jul 2026https://doi.org/10.1287/isre.2024.1175

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Received:May 15, 2024
Accepted:May 29, 2026
Published Online:July 01, 2026

Copyright © 2026, INFORMS

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Ramnath K. Chellappa, Rajiv Mukherjee (2026) Ecosystem Competition: Platforms, Subsidiary Markets and Multihoming in the Videogames Industry. Information Systems Research 0(0).

https://doi.org/10.1287/isre.2024.1175

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