Are Auction-Based Promotions More Profitable for Short Video Platforms than Fixed Pricing?

• Zhongbin Wang

  Zhongbin Wang

  [email protected]

  https://orcid.org/0000-0002-1154-5861

  College of Management and Economics, Tianjin University, Tianjin 300072, China

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• Shiliang Cui

  Shiliang Cui

  [email protected]

  https://orcid.org/0000-0002-6643-6865

  McDonough School of Business, Georgetown University, Washington, District of Columbia 20057

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• Zhong-Zhong Jiang

  Corresponding Author

  Zhong-Zhong Jiang

  [email protected]

  https://orcid.org/0000-0003-0616-9416

  School of Business Administration & Institute of Service-Oriented Manufacturing (Liaoning Province), Northeastern University, Shenyang 110167, China

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