Culture Priming of Multicultural Individuals on Localized Websites: A Cultural Frame Switching Perspective

• Muller Y. M. Cheung

  Muller Y. M. Cheung

  [email protected]

  https://orcid.org/0000-0003-0207-8867

  Deakin Business School, Deakin University, Victoria 3125, Australia

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  ,
• Weiyin Hong

  Weiyin Hong

  [email protected]

  https://orcid.org/0000-0001-8511-7395

  Department of Information Systems, Business Statistics and Operations Management, School of Business and Management, Hong Kong University of Science and Technology, Kowloon, Hong Kong

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  ,
• James Y. L. Thong

  Corresponding Author

  James Y. L. Thong

  [email protected]

  https://orcid.org/0000-0002-1640-0581

  Department of Information Systems, Business Statistics and Operations Management, School of Business and Management, Hong Kong University of Science and Technology, Kowloon, Hong Kong

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