Leveraging Information Networks for Marketing Brand Alliance Discovery: A Data-Driven Framework for Actionable Insights
- Pankhuri Malhotra ,
Corresponding Author
Pankhuri Malhotra
[email protected]http://orcid.org/0000-0003-4463-0656
University of Oklahoma, Marketing and Supply Chain Management, Norman, Oklahoma, United States
- Daniel Ringel,
Daniel Ringel
[email protected]The University of North Carolina at Chapel Hill, Kenan-Flagler Business School, Chapel Hill, North Carolina, United States
- Keran Zhao ,
Keran Zhao
[email protected]http://orcid.org/0000-0002-0142-4572
The Pennsylvania State University Supply Chain and Information Systems Department, Supply Chain and Information Systems Department , University Park, Pennsylvania, 16802-3603, United States
- Yaxin Cui
Yaxin Cui
[email protected]Northwestern University, Mechanical Engineering, Evanston, Illinois, United States
Corresponding Author
Pankhuri Malhotra
[email protected]http://orcid.org/0000-0003-4463-0656
University of Oklahoma, Marketing and Supply Chain Management, Norman, Oklahoma, United States
Daniel Ringel
[email protected]The University of North Carolina at Chapel Hill, Kenan-Flagler Business School, Chapel Hill, North Carolina, United States
Keran Zhao
[email protected]http://orcid.org/0000-0002-0142-4572
The Pennsylvania State University Supply Chain and Information Systems Department, Supply Chain and Information Systems Department , University Park, Pennsylvania, 16802-3603, United States
Yaxin Cui
[email protected]Northwestern University, Mechanical Engineering, Evanston, Illinois, United States
