Revenue in First- and Second-Price Display Advertising Auctions: Understanding Markets with Learning Agents

• Martin Bichler

  Corresponding Author

  Martin Bichler

  [email protected]

  https://orcid.org/0000-0001-5491-2935

  Department of Computer Science, Technical University of Munich, 85748 Garching, Germany

  Search for more papers by this author

  ,
• Alok Gupta

  Alok Gupta

  [email protected]

  https://orcid.org/0000-0002-2097-1643

  Carlson School of Management, University of Minnesota, Minneapolis, Minnesota 55455

  Search for more papers by this author

  ,
• Matthias Oberlechner

  Matthias Oberlechner

  [email protected]

  https://orcid.org/0000-0001-8745-6374

  Department of Computer Science, Technical University of Munich, 85748 Garching, Germany

  Search for more papers by this author