Hit the GAS: Designing Optimal Generalized Ad-supported Subscription Mechanisms

• Dominik Gutt

  Dominik Gutt

  [email protected]

  http://orcid.org/0000-0002-2633-9518

  Erasmus Universiteit Rotterdam, Rotterdam School of Management, Business Information Management, Rotterdam, Netherlands

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• Sameer Mehta

  Corresponding Author

  Sameer Mehta

  [email protected]

  http://orcid.org/0000-0002-0410-3248

  Erasmus University Rotterdam Rotterdam School of Management, Technology and Operations, Rotterdam, 3062 PA, Netherlands

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• Martin Quinn

  Martin Quinn

  [email protected]

  http://orcid.org/0000-0003-0800-2214

  Erasmus Universiteit Rotterdam, Rotteram School of Management, Rotterdam, 3000 DR, Netherlands

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