Beyond the Endogeneity Bias: The Effect of Unmeasured Brand Characteristics on Household-Level Brand Choice Models

Pradeep Chintagunta
Pradeep Chintagunta
[email protected]
Graduate School of Business, University of Chicago, 5807 South Woodlawn Avenue, Chicago, Illinois 60637
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,
Jean-Pierre Dubé
Jean-Pierre Dubé
[email protected]
Graduate School of Business, University of Chicago, 5807 South Woodlawn Avenue, Chicago, Illinois 60637
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,
Khim Yong Goh
Khim Yong Goh
[email protected]
Graduate School of Business, University of Chicago, 5807 South Woodlawn Avenue, Chicago, Illinois 60637
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Pradeep Chintagunta

[email protected]

Graduate School of Business, University of Chicago, 5807 South Woodlawn Avenue, Chicago, Illinois 60637

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Jean-Pierre Dubé

[email protected]

Graduate School of Business, University of Chicago, 5807 South Woodlawn Avenue, Chicago, Illinois 60637

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Khim Yong Goh

[email protected]

Graduate School of Business, University of Chicago, 5807 South Woodlawn Avenue, Chicago, Illinois 60637

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Published Online:1 May 2005https://doi.org/10.1287/mnsc.1040.0323

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mnsc.1040.0323-sm-chintagunta_dube_goh_ec.pdf (216 KB)

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Volume 51, Issue 5

May 2005

Pages 679-849

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Received:July 07, 2003
Published Online:May 01, 2005

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Pradeep Chintagunta, Jean-Pierre Dubé, Khim Yong Goh, (2005) Beyond the Endogeneity Bias: The Effect of Unmeasured Brand Characteristics on Household-Level Brand Choice Models. Management Science 51(5):832-849.

https://doi.org/10.1287/mnsc.1040.0323

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Beyond the Endogeneity Bias: The Effect of Unmeasured Brand Characteristics on Household-Level Brand Choice Models

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