Bundling with Customer Self-Selection: A Simple Approach to Bundling Low-Marginal-Cost Goods

Lorin M. Hitt
Lorin M. Hitt
[email protected]
The Wharton School, University of Pennsylvania, 571 Jon M. Huntsman Hall, Philadelphia, Pennsylvania 19104
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,
Pei-yu Chen
Pei-yu Chen
[email protected]
Tepper School of Business, Carnegie Mellon University, 5000 Forbes Avenue, Pittsburgh, Pennsylvania 15213
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Lorin M. Hitt

[email protected]

The Wharton School, University of Pennsylvania, 571 Jon M. Huntsman Hall, Philadelphia, Pennsylvania 19104

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Pei-yu Chen

[email protected]

Tepper School of Business, Carnegie Mellon University, 5000 Forbes Avenue, Pittsburgh, Pennsylvania 15213

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Published Online:1 Oct 2005https://doi.org/10.1287/mnsc.1050.0403

Supplemental Material

mnsc.1050.0403-sm-hitt-chen_appendix.pdf (165 KB)

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Volume 51, Issue 10

October 2005

Pages 1449-1592

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Received:March 17, 2003
Published Online:October 01, 2005

Cite as

Lorin M. Hitt, Pei-yu Chen, (2005) Bundling with Customer Self-Selection: A Simple Approach to Bundling Low-Marginal-Cost Goods. Management Science 51(10):1481-1493.

https://doi.org/10.1287/mnsc.1050.0403

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Bundling with Customer Self-Selection: A Simple Approach to Bundling Low-Marginal-Cost Goods

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