Allocating Spending Between Advertising and Information Technology in Electronic Retailing
Published Online:1 Aug 2005https://doi.org/10.1287/mnsc.1050.0424
Supplemental Material
mnsc.1050.0424-sm-tan_mookerjee_allocating_spending.pdf (159 KB)
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Volume 51, Issue 8
August 2005
Pages 1165-1307
Article Information
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- Received:January 09, 2003
- Published Online:August 01, 2005
© 2005 INFORMS
Cite as
Yong Tan, Vijay S. Mookerjee, (2005) Allocating Spending Between Advertising and Information Technology in Electronic Retailing. Management Science 51(8):1236-1249.
https://doi.org/10.1287/mnsc.1050.0424
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