Turning Visitors into Customers: A Usability-Centric Perspective on Purchase Behavior in Electronic Channels
Published Online:1 Mar 2006https://doi.org/10.1287/mnsc.1050.0442
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Volume 52, Issue 3
March 2006
Pages iv-472
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- Received:July 08, 2003
- Published Online:March 01, 2006
Copyright © 2006, INFORMS
Cite as
Viswanath Venkatesh, Ritu Agarwal, (2006) Turning Visitors into Customers: A Usability-Centric Perspective on Purchase Behavior in Electronic Channels. Management Science 52(3):367-382.
https://doi.org/10.1287/mnsc.1050.0442
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