Targeted Advertising Strategies on Television
Published Online:1 May 2006https://doi.org/10.1287/mnsc.1050.0489
Supplemental Material
mnsc.1050.0489-sm-galor_galor_may_spangler_5_06_companion.pdf (168 KB)
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Volume 52, Issue 5
May 2006
Pages iv-811
Article Information
Supplemental Material
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- Received:November 24, 2004
- Published Online:May 01, 2006
Copyright © 2006, INFORMS
Cite as
Esther Gal-Or, Mordechai Gal-Or, Jerrold H. May, William E. Spangler, (2006) Targeted Advertising Strategies on Television. Management Science 52(5):713-725.
https://doi.org/10.1287/mnsc.1050.0489
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