Introduction of New Technologies to Competing Industrial Customers
Published Online:1 Nov 2006https://doi.org/10.1287/mnsc.1060.0561
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Sanjiv Erat
[email protected]Rady School of Management, University of California at San Diego, 9500 Gilman Drive, La Jolla, California 92093-0093
Stylianos Kavadias
[email protected]College of Management, Georgia Institute of Technology, 800 W. Peachtree NW, Atlanta, Georgia 30332-0520
Sanjiv Erat
[email protected]Rady School of Management, University of California at San Diego, 9500 Gilman Drive, La Jolla, California 92093-0093
Stylianos Kavadias
[email protected]College of Management, Georgia Institute of Technology, 800 W. Peachtree NW, Atlanta, Georgia 30332-0520

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