Measuring Cross-Category Price Effects with Aggregate Store Data
Published Online:1 Oct 2006https://doi.org/10.1287/mnsc.1060.0563
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Inseong Song
[email protected]Department of Marketing, Hong Kong University of Science and Technology, Clear Water Bay, Kowloon, Hong Kong
Pradeep K. Chintagunta
[email protected]Graduate School of Business, University of Chicago, 5807 South Woodlawn Avenue, Chicago, Illinois 60637
Inseong Song
[email protected]Department of Marketing, Hong Kong University of Science and Technology, Clear Water Bay, Kowloon, Hong Kong
Pradeep K. Chintagunta
[email protected]Graduate School of Business, University of Chicago, 5807 South Woodlawn Avenue, Chicago, Illinois 60637

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