Should Price Increases Be Targeted?—Pricing Power and Selective vs. Across-the-Board Price Increases
Published Online:1 Sep 2007https://doi.org/10.1287/mnsc.1060.0695
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mnsc.1060.0695-sm-ec.pdf (60 KB)
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Volume 53, Issue 9
September 2007
Pages iv-1519
Article Information
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- Received:May 03, 2004
- Published Online:September 01, 2007
Copyright © 2007, INFORMS
Cite as
Aradhna Krishna, Fred M. Feinberg, Z. John Zhang, (2007) Should Price Increases Be Targeted?—Pricing Power and Selective vs. Across-the-Board Price Increases. Management Science 53(9):1407-1422.
https://doi.org/10.1287/mnsc.1060.0695
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