Valuing R&D Projects in a Portfolio: Evidence from the Pharmaceutical Industry
Published Online:20 Jul 2007https://doi.org/10.1287/mnsc.1070.0703
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Volume 53, Issue 9
September 2007
Pages iv-1519
Article Information
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- Received:January 25, 2005
- Published Online:July 20, 2007
Copyright © 2007, INFORMS
Cite as
Karan Girotra, Christian Terwiesch, Karl T. Ulrich, (2007) Valuing R&D Projects in a Portfolio: Evidence from the Pharmaceutical Industry. Management Science 53(9):1452-1466.
https://doi.org/10.1287/mnsc.1070.0703
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