The Debate on Influencing Doctors' Decisions: Are Drug Characteristics the Missing Link?
Published Online:1 Nov 2007https://doi.org/10.1287/mnsc.1070.0718
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Volume 53, Issue 11
November 2007
Pages iv-1828
Article Information
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- Received:November 09, 2005
- Published Online:November 01, 2007
Copyright © 2007, INFORMS
Cite as
Sriram Venkataraman, Stefan Stremersch, (2007) The Debate on Influencing Doctors' Decisions: Are Drug Characteristics the Missing Link?. Management Science 53(11):1688-1701.
https://doi.org/10.1287/mnsc.1070.0718
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