Brand Value in Social Interaction
Published Online:1 Oct 2007https://doi.org/10.1287/mnsc.1070.0720
Supplemental Material
mnsc.1070.0720-sm-ec.pdf (67 KB)
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Volume 53, Issue 10
October 2007
Pages iv-1674
Article Information
Supplemental Material
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Information
- Received:March 27, 2006
- Published Online:October 01, 2007
Copyright © 2007, INFORMS
Cite as
Dmitri Kuksov, (2007) Brand Value in Social Interaction. Management Science 53(10):1634-1644.
https://doi.org/10.1287/mnsc.1070.0720
Keywords
