Cultivating Trust and Harvesting Value in Virtual Communities

Constance Elise Porter
Constance Elise Porter
[email protected]
Department of Marketing, Mendoza College of Business, University of Notre Dame, Notre Dame, Indiana 46556
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,
Naveen Donthu
Naveen Donthu
[email protected]
Department of Marketing, Robinson College of Business, Georgia State University, Atlanta, Georgia 30303
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Constance Elise Porter

Constance Elise Porter

[email protected]

Department of Marketing, Mendoza College of Business, University of Notre Dame, Notre Dame, Indiana 46556

Search for more papers by this author

,

Naveen Donthu

[email protected]

Department of Marketing, Robinson College of Business, Georgia State University, Atlanta, Georgia 30303

Search for more papers by this author

Published Online:1 Jan 2008https://doi.org/10.1287/mnsc.1070.0765

Supplemental Material

mnsc.1070.0765-sm-ec.pdf (52 KB)

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cover image Management Science

Volume 54, Issue 1

January 2008

Pages iv-235

Article Information

Supplemental Material

Metrics

Information

Received:March 29, 2007
Published Online:January 01, 2008

Copyright © 2008, INFORMS

Cite as

Constance Elise Porter, Naveen Donthu, (2008) Cultivating Trust and Harvesting Value in Virtual Communities. Management Science 54(1):113-128.

https://doi.org/10.1287/mnsc.1070.0765

Keywords