The Dual Role of Modularity: Innovation and Imitation

Sendil K. Ethiraj
Sendil K. Ethiraj
[email protected]
Stephen M. Ross School of Business, University of Michigan, Ann Arbor, Michigan 48109
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,
Daniel Levinthal
Daniel Levinthal
[email protected]
The Wharton School of Business, University of Pennsylvania, Philadelphia, Pennsylvania 19104
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,
Rishi R. Roy
Rishi R. Roy
[email protected]
McKinsey & Co. Inc., New York, New York 10055
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Sendil K. Ethiraj

[email protected]

Stephen M. Ross School of Business, University of Michigan, Ann Arbor, Michigan 48109

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Daniel Levinthal

[email protected]

The Wharton School of Business, University of Pennsylvania, Philadelphia, Pennsylvania 19104

Search for more papers by this author

Rishi R. Roy

[email protected]

McKinsey & Co. Inc., New York, New York 10055

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Published Online:20 Feb 2008https://doi.org/10.1287/mnsc.1070.0775

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mnsc.1070.0775-sm-ec.pdf (174 KB)

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Volume 54, Issue 5

May 2008

Pages iv-1036

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Received:March 09, 2004
Published Online:February 20, 2008

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Sendil K. Ethiraj, Daniel Levinthal, Rishi R. Roy, (2008) The Dual Role of Modularity: Innovation and Imitation. Management Science 54(5):939-955.

https://doi.org/10.1287/mnsc.1070.0775

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