Designing Pricing Contracts for Boundedly Rational Customers: Does the Framing of the Fixed Fee Matter?

Teck-Hua Ho
Teck-Hua Ho
[email protected]
Haas School of Business, University of California at Berkeley, Berkeley, California 94720
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,
Juanjuan Zhang
Juanjuan Zhang
[email protected]
Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02142
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Teck-Hua Ho

[email protected]

Haas School of Business, University of California at Berkeley, Berkeley, California 94720

Search for more papers by this author

Juanjuan Zhang

[email protected]

Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02142

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Published Online:12 Mar 2008https://doi.org/10.1287/mnsc.1070.0788

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mnsc.1070.0788-sm-ec.pdf (232 KB)

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Volume 54, Issue 4

April 2008

Pages iv-862

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Received:November 08, 2004
Published Online:March 12, 2008

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Teck-Hua Ho, Juanjuan Zhang, (2008) Designing Pricing Contracts for Boundedly Rational Customers: Does the Framing of the Fixed Fee Matter?. Management Science 54(4):686-700.

https://doi.org/10.1287/mnsc.1070.0788

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Designing Pricing Contracts for Boundedly Rational Customers: Does the Framing of the Fixed Fee Matter?

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