Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix

Yubo Chen
Yubo Chen
[email protected]
Eller College of Management, University of Arizona, Tucson, Arizona 85721
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,
Jinhong Xie
Jinhong Xie
[email protected]
Warrington College of Business, University of Florida, Gainesville, Florida 32611
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Yubo Chen

[email protected]

Eller College of Management, University of Arizona, Tucson, Arizona 85721

Search for more papers by this author

,

Jinhong Xie

[email protected]

Warrington College of Business, University of Florida, Gainesville, Florida 32611

Search for more papers by this author

Published Online:1 Mar 2008https://doi.org/10.1287/mnsc.1070.0810

Supplemental Material

mnsc.1070.0810-sm-ec.pdf (154 KB)

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- Effects of social media on firm value for U.S. restaurant companies
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- A Meta-analytic Investigation of the Role of Valence in Online Reviews
  15 February 2022 | Journal of Interactive Marketing, Vol. 31, No. 1
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- El sector cooperativo oleícola y el uso de las TIC: un estudio comparativo respecto a otras formas jurídicas
  4 August 2015 | REVESCO. Revista de Estudios Cooperativos, Vol. 120
- Hospitality and Tourism Online Reviews: Recent Trends and Future Directions
  11 August 2015 | Journal of Travel & Tourism Marketing, Vol. 32, No. 5
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- A study of factors that contribute to online review helpfulness
  Computers in Human Behavior, Vol. 48
- When Temptations Come Alive: How Anthropomorphism Undermines Self-Control
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  Decision Support Systems, Vol. 73
- Exploring the effects of patient-generated and system-generated information on patients’ online search, evaluation and decision
  Electronic Commerce Research and Applications, Vol. 14, No. 3
- CARESOME: A system to enrich marketing customers acquisition and retention campaigns using social media information
  Knowledge-Based Systems, Vol. 80
- Customer loyalty: a review and future directions with a special focus on the hospitality industry
  International Journal of Contemporary Hospitality Management, Vol. 27, No. 3
- Reexamining Health Messages in the Digital Age: A Fresh Look at Source Credibility Effects
  5 May 2015 | Journal of Advertising, Vol. 44, No. 2
- Compliance with eWOM: The influence of hotel reviews on booking intention from the perspective of consumer conformity
  International Journal of Hospitality Management, Vol. 46
- eWOM effects on hotel booking intentions, attitudes, trust, and website perceptions
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- Social influence's impact on reader perceptions of online reviews
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- The Impact of On-Line Consumer Reviews on Value Perception
  Journal of Organizational and End User Computing, Vol. 27, No. 2
- Negative online consumer reviews: effects of different responses
  Journal of Product & Brand Management, Vol. 24, No. 1
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  1 January 2023 | Judgment and Decision Making, Vol. 10, No. 2
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- Conceptualizing content marketing: a delphi approach
  MERCATI E COMPETITIVITÀ, No. 1
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  5 February 2015 | Journal of Organizational Computing and Electronic Commerce, Vol. 25, No. 1
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- Identifying Appraisal Expressions of Online Reviews in Chinese
  21 July 2015
- What drives purchase intention for paid mobile apps? – An expectation confirmation model with perceived value
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- The effectiveness of managing social media on hotel performance
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- Do App Descriptions Matter? Evidence from Mobile App Product Descriptions
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- Online Reviews and Collaborative Service Provision: A Signal-Jamming Model
  SSRN Electronic Journal, Vol. 57
- The Economic Value of Online User Reviews with Ad Spending on Movie Box-Office Sales
  SSRN Electronic Journal, Vol. 24
- Customer and Firm Interaction on Social Media Platforms: Characterization and Analysis
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- Integrating Social Media and Traditional CRM
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- If It Is Funny, It Is Mean
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- How Online Product Reviews Affect Retail Sales: A Meta-analysis
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  1 June 2014 | Journal of Consumer Research, Vol. 41, No. 1
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- Cyber-Cultural History: Some Initial Steps toward a Cultural History of Digital Networking
  20 May 2014 | Humanities, Vol. 3, No. 2
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- Referral service and customer incentive in online retail supply Chain
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- First Step in Social Media: Measuring the Influence of Online Management Responses on Customer Satisfaction
  1 April 2014 | Production and Operations Management, Vol. 23, No. 4
- The Emerging Application Ecosystems
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- Online Product Reviews: Implications for Retailers and Competing Manufacturers
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  22 October 2013
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  20 December 2014
- The Value of Patientsʼ Handwritten Comments on HCAHPS Surveys
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- Diffusion of Price Information through Message Volume and Sentiment
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- Using Stranger Small World Networks for E-Marketing in Academia
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  1 January 2014 | International Journal of e-Education, e-Business, e-Management and e-Learning, Vol. 4, No. 3
- User-Generated Content and Bias in News Media
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- Platform or Wholesale? Different Implications for Retailers of Online Product Reviews
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- The Effects of Product Innovation on Online Search and Choice
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- The relationship between retailer-hosted and third-party hosted WOM sources and their influence on retailer sales
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- Impact of online consumer reviews on sales and price strategies: a review and directions for future research
  Journal of Product & Brand Management, Vol. 21, No. 2
- How Does the Variance of Product Ratings Matter?
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- Research Note—The Impact of External Word-of-Mouth Sources on Retailer Sales of High-Involvement Products
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- Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance
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- The Strategic Impact of References in Business Markets
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- Selling to Millennials with online reviews
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- When do Third-Party Product Reviews Affect Firm Value and what can Firms Do? The Case of Media Critics and Professional Movie Reviews
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- Computational Approach to Prediction of Attitude Change Through eWOM Messages Involving Subjective Rank Expressions
  1 February 2012 | Journal of Emerging Technologies in Web Intelligence, Vol. 4, No. 1
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- Using Fuzzy Sentiment Computing and Inference Method to Study Consumer Online Reviews
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- The Perceived Usefulness of Online Review Sets: The Role of Balance and Presentation Order
- Investigating Consumers' Variety Seeking Behavior in the Light of Online Reviews: An Individual Level Panel Analysis
- Do Expert Reviews Affect the Demand for Wine?
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- A Theory of Social Coupons
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- How to Speak 'Winese': Learning the Language of Wine Reviews
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- Social Media and Firm Equity Value
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- Determinants of Microblogging and Sentiments Toward Brands on the Web
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- Online Product Reviews: Implications for Retailers and Competing Manufacturers
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- Business Models for On-line Social Networks
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- Viral Marketing via Social Networking Sites
- A Strategic Thinking on Multi-Level Business Development in Wellness Foods
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- Product type and consumers’ perception of online consumer reviews
  22 November 2011 | Electronic Markets, Vol. 21, No. 4
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- Modeling Consumer Purchasing Behavior in Social Shopping Communities with Clickstream Data
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- La gratuité est-elle une fatalité sur les marchés numériques ? Une étude sur le consentement à payer pour des offres de contenus audiovisuels sur internet
  Économie & prévision, Vol. n° 194, No. 3
- E‐Word‐of‐Mouth on health social networking sites: An opportunity for tailored health communication
  23 December 2011 | Journal of Consumer Behaviour, Vol. 10, No. 6
- The Utilization of Web2.0 Functionalities on E-Commerce Web Sites
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- Discovering Business Intelligence from the Subjective Web Data
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- Study on the method of identifying opinion leaders based on online customer reviews
- Influence des recommandations d'internautes: le rôle de la présence sociale et de l'expertise
  1 September 2011 | Recherche et Applications en Marketing (French Edition), Vol. 26, No. 3
- Influence of the Recommendations of Internet Users: The Role of Social Presence and Expertise
  1 September 2011 | Recherche et Applications en Marketing (English Edition), Vol. 26, No. 3
- Conceptualising electronic word of mouth activity
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- Group Buying: A New Mechanism for Selling Through Social Interactions
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- Deriving the Pricing Power of Product Features by Mining Consumer Reviews
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- Which Dress Do You Like? Exploring Brides’ Online Communities
  Journal of Global Fashion Marketing, Vol. 2, No. 3
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- The Moderating Effect of Self-Regulatory Resources on the Relationship between the Online Word-of-Mouth and Product Attitude
  The Korean Journal of Consumer and Advertising Psychology, Vol. 12, No. 3
- Uninformative Advertising as an Invitation to Search
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- Enhancement of User Understanding and Service Value Using Online Reviews
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- The Value of Social Dynamics in Online Product Ratings Forums
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- The Role of Marketing in Social Media: How Online Consumer Reviews Evolve
  1 May 2011 | Journal of Interactive Marketing, Vol. 25, No. 2
- A study on the processing model of online customer reviews from DOC perspective
- Notice of Retraction: The mangment of consumer social interactions based on the internet
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  1 April 2011 | Journal of Marketing Research, Vol. 48, No. 2
- Product Reviews and Competition in Markets for Repeat Purchase Products
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- An Examination of the Factors Influencing Consumers' Attitudes Toward Social Media Marketing
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  Internet Research, Vol. 21, No. 2
- The Role of Word of Mouth in the Diffusion of Innovation
  14 January 2011
- Welche Kundenrezensionen werden gelesen?
- The Role of Marketing in Social Media: How Online Consumer Reviews Evolve
  SSRN Electronic Journal, Vol. 1
- Does Chatter Really Matter? Dynamics of User-Generated Content and Stock Performance
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- The Economic Value of Ratings in App Market
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- The Relationship of Brand Equity to Purchase Intention
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- Strategic Behavior in Online Reputation Systems: Evidence from eBay
  SSRN Electronic Journal, Vol. 107
- Internet Management for Communication-Distribution Interaction as a Means to Maximize Customer Consumption Experience
- Viral Marketing via Social Networking Sites
- The impact of e-word-of-mouth on the online popularity of restaurants: A comparison of consumer reviews and editor reviews
  International Journal of Hospitality Management, Vol. 29, No. 4
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cover image Management Science

Volume 54, Issue 3

March 2008

Pages iv-626

Article Information

Supplemental Material

Metrics

Information

Received:June 21, 2005
Published Online:March 01, 2008

Copyright © 2008, INFORMS

Cite as

Yubo Chen, Jinhong Xie, (2008) Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix. Management Science 54(3):477-491.

https://doi.org/10.1287/mnsc.1070.0810

Keywords