Research Note—Customer Loyalty Programs: Are They Profitable?
Published Online:7 May 2008https://doi.org/10.1287/mnsc.1070.0847
Supplemental Material
mnsc.1070.0847-sm-ec.pdf (343 KB)
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Volume 54, Issue 6
June 2008
Pages iv-1211
Article Information
Supplemental Material
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Information
- Received:April 29, 2005
- Published Online:May 07, 2008
Copyright © 2008, INFORMS
Cite as
Siddharth S. Singh, Dipak C. Jain, Trichy V. Krishnan, (2008) Research Note—Customer Loyalty Programs: Are They Profitable?. Management Science 54(6):1205-1211.
https://doi.org/10.1287/mnsc.1070.0847
Keywords
