Product-Line Competition: Customization vs. Proliferation
Published Online:7 Oct 2008https://doi.org/10.1287/mnsc.1080.0935
Supplemental Material
mnsc.1080.0935-sm-ec.pdf (295 KB)
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Volume 54, Issue 12
December 2008
Pages iv-2100
Article Information
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- Received:December 15, 2005
- Published Online:October 07, 2008
Copyright © 2008, INFORMS
Cite as
Haim Mendelson, Ali K. Parlaktürk, (2008) Product-Line Competition: Customization vs. Proliferation. Management Science 54(12):2039-2053.
https://doi.org/10.1287/mnsc.1080.0935
Keywords
