Pioneering Plus a Broad Product Line Strategy: Higher Profits or Deeper Losses?
Published Online:15 Apr 2009https://doi.org/10.1287/mnsc.1090.0997
Supplemental Material
mnsc.1090.0997-sm-ec.pdf (160 KB)
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Volume 55, Issue 6
June 2009
Pages iv-1076
Article Information
Supplemental Material
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- Received:January 26, 2007
- Accepted:December 15, 2008
- Published Online:April 15, 2009
Copyright © 2009, INFORMS
Cite as
William Boulding, Markus Christen, (2009) Pioneering Plus a Broad Product Line Strategy: Higher Profits or Deeper Losses?. Management Science 55(6):958-967.
https://doi.org/10.1287/mnsc.1090.0997
Keywords
