An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets

Anindya Ghose
Anindya Ghose
[email protected]
Leonard N. Stern School of Business, New York University, New York, New York 10012
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,
Sha Yang
Sha Yang
[email protected]
Leonard N. Stern School of Business, New York University, New York, New York 10012; and School of Economics and Management, Southwest Jiaotong University, 610031 Chenfgdu, China
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Leonard N. Stern School of Business, New York University, New York, New York 10012

Leonard N. Stern School of Business, New York University, New York, New York 10012; and School of Economics and Management, Southwest Jiaotong University, 610031 Chenfgdu, China

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Published Online:27 Jul 2009https://doi.org/10.1287/mnsc.1090.1054

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mnsc.1090.1054-sm-ec.pdf (130 KB)

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Volume 55, Issue 10

October 2009

Pages iv-1753

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Received:August 30, 2007
Accepted:April 14, 2009
Published Online:July 27, 2009

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Anindya Ghose, Sha Yang, (2009) An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets. Management Science 55(10):1605-1622.

https://doi.org/10.1287/mnsc.1090.1054

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An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets

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Volume 55, Issue 10

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