Battle of the Retail Channels: How Product Selection and Geography Drive Cross-Channel Competition

Erik Brynjolfsson
Erik Brynjolfsson
[email protected]
Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02142
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,
Yu (Jeffrey) Hu
Yu (Jeffrey) Hu
[email protected]
Krannert School of Management, Purdue University, West Lafayette, Indiana 47907
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,
Mohammad S. Rahman
Mohammad S. Rahman
[email protected]
Haskayne School of Business, University of Calgary, Calgary, Alberta T2N 1N4, Canada
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Erik Brynjolfsson

[email protected]

Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02142

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Yu (Jeffrey) Hu

[email protected]

Krannert School of Management, Purdue University, West Lafayette, Indiana 47907

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Mohammad S. Rahman

[email protected]

Haskayne School of Business, University of Calgary, Calgary, Alberta T2N 1N4, Canada

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Published Online:27 Aug 2009https://doi.org/10.1287/mnsc.1090.1062

Supplemental Material

mnsc.1090.1062-sm-ec.pdf (278 KB)

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Volume 55, Issue 11

November 2009

Pages iv-1897

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Received:March 27, 2008
Accepted:May 15, 2009
Published Online:August 27, 2009

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Erik Brynjolfsson, Yu (Jeffrey) Hu, Mohammad S. Rahman, (2009) Battle of the Retail Channels: How Product Selection and Geography Drive Cross-Channel Competition. Management Science 55(11):1755-1765.

https://doi.org/10.1287/mnsc.1090.1062

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Battle of the Retail Channels: How Product Selection and Geography Drive Cross-Channel Competition

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