Positioning and Pricing in a Variety Seeking Market

S. Sajeesh
S. Sajeesh
[email protected]
Baruch College, City University of New York, New York, New York 10010
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,
Jagmohan S. Raju
Jagmohan S. Raju
[email protected]
The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104
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S. Sajeesh

[email protected]

Baruch College, City University of New York, New York, New York 10010

Search for more papers by this author

Jagmohan S. Raju

[email protected]

The Wharton School, University of Pennsylvania, Philadelphia, Pennsylvania 19104

Search for more papers by this author

Published Online:9 Apr 2010https://doi.org/10.1287/mnsc.1100.1158

Supplemental Material

mnsc.1100.1158-sm-ec.pdf (46 KB)

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Volume 56, Issue 6

June 2010

Pages iv-1046

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Received:April 12, 2007
Accepted:January 17, 2010
Published Online:April 09, 2010

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S. Sajeesh, Jagmohan S. Raju, (2010) Positioning and Pricing in a Variety Seeking Market. Management Science 56(6):949-961.

https://doi.org/10.1287/mnsc.1100.1158

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Positioning and Pricing in a Variety Seeking Market

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