Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales

Erik Brynjolfsson
Erik Brynjolfsson
[email protected]
MIT Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02142; and the National Bureau of Economic Research, Cambridge, Massachusetts 02138
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,
Yu (Jeffrey) Hu
Yu (Jeffrey) Hu
[email protected]
Krannert School of Management, Purdue University, West Lafayette, Indiana 47907
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,
Duncan Simester
Duncan Simester
[email protected]
MIT Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02142
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MIT Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02142; and the National Bureau of Economic Research, Cambridge, Massachusetts 02138

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Yu (Jeffrey) Hu

[email protected]

Krannert School of Management, Purdue University, West Lafayette, Indiana 47907

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Duncan Simester

[email protected]

MIT Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02142

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Published Online:24 Jun 2011https://doi.org/10.1287/mnsc.1110.1371

Supplemental Material

mnsc.1110.1371-sm-ec.pdf (176 KB)

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Volume 57, Issue 8

August 2011

Pages iv-1509

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Received:November 27, 2007
Accepted:February 23, 2011
Published Online:June 24, 2011

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Erik Brynjolfsson, Yu (Jeffrey) Hu, Duncan Simester, (2011) Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales. Management Science 57(8):1373-1386.

https://doi.org/10.1287/mnsc.1110.1371

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Goodbye Pareto Principle, Hello Long Tail: The Effect of Search Costs on the Concentration of Product Sales

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Volume 57, Issue 8

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