A General Multiple Distributed Lag Framework for Estimating the Dynamic Effects of Promotions
Published Online:20 Mar 2014https://doi.org/10.1287/mnsc.2013.1856
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Volume 60, Issue 6
Special Issue on Business Analytics
June 2014
Pages iv-vii, 1351-1616
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- Received:July 04, 2012
- Accepted:October 10, 2013
- Published Online:March 20, 2014
Copyright © 2014, INFORMS
Cite as
Eelco Kappe, Ashley Stadler Blank, Wayne S. DeSarbo (2014) A General Multiple Distributed Lag Framework for Estimating the Dynamic Effects of Promotions. Management Science 60(6):1489-1510.
https://doi.org/10.1287/mnsc.2013.1856
Keywords
