Website Morphing 2.0: Switching Costs, Partial Exposure, Random Exit, and When to Morph
Published Online:9 May 2014https://doi.org/10.1287/mnsc.2014.1961
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Volume 60, Issue 6
Special Issue on Business Analytics
June 2014
Pages iv-vii, 1351-1616
Article Information
Supplemental Material
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- Received:August 12, 2012
- Accepted:March 19, 2014
- Published Online:May 09, 2014
Copyright © 2014, INFORMS
Cite as
John R. Hauser, Guilherme (Gui) Liberali, Glen L. Urban (2014) Website Morphing 2.0: Switching Costs, Partial Exposure, Random Exit, and When to Morph. Management Science 60(6):1594-1616.
https://doi.org/10.1287/mnsc.2014.1961
Keywords
