Website Morphing 2.0: Switching Costs, Partial Exposure, Random Exit, and When to Morph
Published Online:9 May 2014https://doi.org/10.1287/mnsc.2014.1961
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Member LoginApril 10, 2013 - June 5, 2026
April 10, 2013 - June 5, 2026
John R. Hauser
[email protected]MIT Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02139
Guilherme (Gui) Liberali
[email protected]Erasmus School of Economics, Erasmus University Rotterdam, 3000 DR Rotterdam, The Netherlands; and MIT Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02139
Glen L. Urban
[email protected]MIT Center for Digital Business, MIT Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02139
John R. Hauser
[email protected]MIT Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02139
Guilherme (Gui) Liberali
[email protected]Erasmus School of Economics, Erasmus University Rotterdam, 3000 DR Rotterdam, The Netherlands; and MIT Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02139
Glen L. Urban
[email protected]MIT Center for Digital Business, MIT Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02139

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